Posts

Drinks That Will Bring in Revenue for the Holidays

It’s that time of year again. With the passing of Thanksgiving, and Christmas around the corner, restaurants and bars will see an increase in activity. It’s a great time to switch up the menu and add a seasonal beverage or food item to bring in some extra revenue. “According to Technomic’s Beverage Consumer Trend Report, one-third of consumers and 40% of those ages 18 to 34 say their beverage preferences change depending on the time of year” (Cobe 1). Here are 7 drinks that are fitting for the holidays and for your sales:

  1. Shake Shack
    1. They have come out with 2016 holiday shakes which will be available through New Years. The shakes include a chocolate peppermint shake, pumpkin pie shake, and Christmas cookie shake. All of these beverages are topped with whipped cream and mixed with frozen custard. They’re also offering a brownie flavored hot chocolate.
  2. GreenRiver
    1. This top floor bar is a prime-time destination for craft cocktails. This season they are offering a nonalcoholic beverage known as Left Hand Wonder. This drink has a seasonal spirit with a focus on overall health.
  3. Hickory Tavern
    1. Sparkling Red Tavern Holiday Punch, Winter Margarita, and Kentucky Bourbon & Cider are a few of the special holiday beverages that this casual dining restaurant is offering for the holidays.
  4. Salero
    1. Seasonal persimmons, amaro, orange, and bourbon combine to make the Road Trip Through Nevada cocktail. This beverage has both a bitter and sweet tastes to it.
  5. Caribou Coffee
    1. Caribou has stated that customers will be able to create over 500 beverages for the holidays with the addition of new whips and toppings (exclusive for the holidays). Caribou is also integrating some word of mouth marketing into their seasonal campaign by asking customers to create their own beverages and tag them on social media with #TopBou.
  6. Met Restaurant Group
    1. These restaurants are offering seasonal hot chocolate drinks. Those 21 and older can ask to have their drinks spiked with an alcoholic beverage of their choice.
  7. The Florentine
    1. Have you ever tried a Milky Way? If you haven’t, now you can at The Florentine in Chicago. This cocktail is mixed with warm Nutella milk, pistachios, rum, and more. This combination is perfect for this season.

Information for this post was pulled from an article found here.

 

Six Beverage Ideas To Borrow From Top Global Chains

Global Chains have the opportunity to test their beverages around the world, gathering opinions from different preferences. Starbucks is known for using beverages that garner international success and adding them to their American menus. Below are 6 beverage ideas to borrow from some global chains.

  1. KFC’s Yuzu Tea Sparkler
    1. Replacing Lemons with Yuzu gives this drink the same citrus but a more prominent kick of tartness
  2. Dunkin’ Donuts’ Iced Chicha Fruit Coolatta
    1. This drink boasts a unique purple tint which may attract an audience that loves nontraditional colored food/beverages.
  3. Baskin-Robbins’ Papaya Pineapple Thick Shake
    1. Papaya will bring an exotic flavor to a shake complementing the sweetness of pineapple
  4. McDonald’s Belgian Chocolate Honeycomb Iced Frappe
    1. Mmmm this blend of chocolate and honey is super sweet and will definitely intrique those with a sweet tooth.
  5. The Coffee Bean & Tea Leaf’s Avocado Coffee
    1. Avocados have become something that consumers are comfortable seeing, so they’ll be more open to trying this type of coffee.
  6. Starbucks Fruit Jelly Yogurt Frappuccino
    1. Now this is the most unique beverage of the 6. The texture of jelly will differentiate but more than likely not disappoint.

We’re not suggesting you steal these exact drinks, but we are suggesting you take a look at these innovations to possibly alter your beverage offerings.

Information for this post was pulled from an article found here.