Drinks That Will Bring in Revenue for the Holidays

It’s that time of year again. With the passing of Thanksgiving, and Christmas around the corner, restaurants and bars will see an increase in activity. It’s a great time to switch up the menu and add a seasonal beverage or food item to bring in some extra revenue. “According to Technomic’s Beverage Consumer Trend Report, one-third of consumers and 40% of those ages 18 to 34 say their beverage preferences change depending on the time of year” (Cobe 1). Here are 7 drinks that are fitting for the holidays and for your sales:

  1. Shake Shack
    1. They have come out with 2016 holiday shakes which will be available through New Years. The shakes include a chocolate peppermint shake, pumpkin pie shake, and Christmas cookie shake. All of these beverages are topped with whipped cream and mixed with frozen custard. They’re also offering a brownie flavored hot chocolate.
  2. GreenRiver
    1. This top floor bar is a prime-time destination for craft cocktails. This season they are offering a nonalcoholic beverage known as Left Hand Wonder. This drink has a seasonal spirit with a focus on overall health.
  3. Hickory Tavern
    1. Sparkling Red Tavern Holiday Punch, Winter Margarita, and Kentucky Bourbon & Cider are a few of the special holiday beverages that this casual dining restaurant is offering for the holidays.
  4. Salero
    1. Seasonal persimmons, amaro, orange, and bourbon combine to make the Road Trip Through Nevada cocktail. This beverage has both a bitter and sweet tastes to it.
  5. Caribou Coffee
    1. Caribou has stated that customers will be able to create over 500 beverages for the holidays with the addition of new whips and toppings (exclusive for the holidays). Caribou is also integrating some word of mouth marketing into their seasonal campaign by asking customers to create their own beverages and tag them on social media with #TopBou.
  6. Met Restaurant Group
    1. These restaurants are offering seasonal hot chocolate drinks. Those 21 and older can ask to have their drinks spiked with an alcoholic beverage of their choice.
  7. The Florentine
    1. Have you ever tried a Milky Way? If you haven’t, now you can at The Florentine in Chicago. This cocktail is mixed with warm Nutella milk, pistachios, rum, and more. This combination is perfect for this season.

Information for this post was pulled from an article found here.


These 4 Flavors are Picking Up Speed

Technomic’s MenuMonitor data has a list of the fastest-growing flavors on menus that it updates throughout the year. These flavors are a must have on your menu and have proven success across a variety of different menus. These trendy flavors come from a vegetable, a floral, and 2 fruit. The 4 flavors that are seeing outstanding growth are the following:

  1. Dark Cherry is seeing the most rapid growth among menu flavors within the last year. Some places you will see dark cherry flavoring are:
    1. Red Wine (Merlots and Pinot Noirs)
    2. Vinaigrette
    3. Carbonated Drinks
    4. Breakfast Dishes
    5. Paired with Meat
  2. Prickly Pear or, as some call, the cactus pear has a mixture of sweet and bland flavor. Blaze Pizza offers a unique twist to a notable Latin beverage known as Prickly Pear Agua Fresca. This fruit has opportunities in the following kinds of drinks:
    1. Cocktails
    2. Margaritas
  3. Bitter Greens are the third fastest growing flavor and are great for their versatility. These greens are flavorful, inexpensive, and normally marketed for their health benefits. Some examples of bitter greens and where they can be found are:
    1. Kale
    2. Dandelion
    3. Collard
    4. Broccoli Rabe
    5. Chard
    6. On top of Sandwiches
    7. Side to Entrees
  4. Hibiscus is the last flavor to round out the list. Hibiscus, like the cactus pear, is used mostly in beverages (unlike the cactus pear, hibiscus is used in non-alcoholic beverages more often).
    1. Bahama Breeze uses hibiscus in its High Tide Swizzle
    2. Growth potential in dessert

Information for this post was pulled form an article found here.

Want to Get Ahead in the Restaurant Industry? Check out these 7 Interesting Consumer Trends.

We are 6 days into October and Fall has finally hit us. Seasons come and go much like fads and trends, but wouldn’t it be nice to know when the next trends will begin, like we do seasons? Technomic, a Chicago-based consulting and research firm monitors, predicts, and provides monthly reports on new eating trends in the food service industry. These reports can be used to enhance the marketing strategy for different restaurant chains.

If you’re looking to spice things up in your restaurant and attract a larger audience, then check out these 7 consumer trends and insights:

1) “31% of consumers, down from 36% in 2014, tend to eat a lighter lunch during the week than on the weekend.”
2) “32% of consumers strongly agree that their beverage preferences tend to change with the season.”
3) “22% of Millennials say they usually post pictures of food on social media when visiting restaurants.”
4) “33% of consumers strongly agree that health is very important in their decision of which restaurant to visit.”
5) “44% tend to eat more healthful items during the week, compared to 17% who do so during the weekend.”
6) “27% of women would like restaurants to offer smaller portion sizes for indulgent beverages.”
7) “41% of consumers are likely to substitute healthier sides at restaurants if they are available.”

These statistics were found through nationally represented surveys presented by Technomic’s consumer research team. For more information on the latest consumer trends check out Technomic’s website.
Information for this post was pulled from an article found here.