Who Knew Beer and Ice Cream Could Battle Climate Change?

Ben & Jerry’s and New Belgium Brewing have partnered up once more with Protect Our Winters (POW) to battle climate change. This partnership comes soon after the 2 B-Corp companies collaborated on their new Chocolate Chip Cookie Dough Ale, which is set to release the end of October. The 3 social conscience organizations have banded together creating a campaign called “100 Days to Change Our Ways” in an effort to have the new Administration prioritize climate change in its first 100 days. Events will be held across the country in 12 different cities consisting of athletes discussing the negative impacts of climate change, letter writing stations, raffles, and notably ice cream and beer.

With the presidential election around the corner, this campaign aims to have more impact than ever. An action plan outlining recommendations for how to handle climate change will be delivered to the new Administration following the New Year. Also, a portion of the proceeds from Ben & Jerry’s and New Belgium Brewing’s collaboration will go to directly to POW. Protect Our Winters received close to $100,000 from last year’s epic collaboration between the 2 B-Corp companies and looks to exceed that amount this year. For more information on POW and how you can help support their cause, visit their website here.

Information for this post was pulled from an article found here.



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