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Is Starbucks a Technology Pioneer?

Information for this post was pulled from “STARBUCKS TO ADOPT VOICE RECOGNITION ORDERING” written by Peter Romeo, which can be accessed directly by clicking here.

Starbucks may be one of the first restaurant chains to incorporate voice recognition into their mobile app orders. It seems they are set to begin rolling this out in 2017, revolutionizing the way we order food/drinks.

McDonald’s is looking to hop on board as well. The voice recognition software will greatly eliminate mishearing on the employee and customer’s behalf. The customer’s words will be spoken into and text that the kitchen staff will be able to view and interpret, thus saving time. The order will automatically be charged through the app to the customer’s account.

As technology evolves it is taking over the restaurant industry. What are you doing to utilize technology and separate your restaurant from its competitors?

5 Unique Restaurant Ideas

Information for this post was pulled from “5 IDEAS WE STUMBLED UPON IN AN UNDERGROUND FOOD HALL” written by Patricia Cobe, which can be accessed directly by clicking here.

Restaurant owners should always look to innovate to capture to biggest chunk of their designated target market. Below are 5 different ideas to help separate your restaurant from the competition. These ideas are based on innovative approaches taken by New York’s TurnStyle Restaurant.

  1. Make your restaurant social media friendly.
    1. Social media is filled with pictures, recipes, and videos of food. When customers receive a visually appealing entree or are just excited to be eating out, they want to be able to share their excitement with their friends/followers.  This is great from a marketing stand point for your restaurant, but it would be even better if you encouraged your customers to use certain hashtags or take a picture at a certain angle. Adding social media friendly elements to your restaurant may generate more traffic in the long haul.
  2. Seating Options
    1. Provide different seating options for establishment. Most restaurants offer tables and booths, but don’t be afraid to think out of the box. Places like Starbucks and Panera Bread offer seating (and free WiFi) in a way that encourages customers to sit for long periods. This helps build customer loyalty and provides them with a go-to spot to sit comfortably and get work done.
  3. Packaging Matters
    1. How do you box food for your customers when they don’t finish their meal? How do you package your carry out menu items? If you’re still packaging your food in all black or non branded cardboard containers then you may still be living in the past. Placing your company name and/or restaurant locations on these boxes/containers can benefit you in the long run. The box may be recognizable to previous customers (which can encourage them to come back) and the consumers who have never eaten at your establishment will see this packaging and possibly stir interest.
  4. Games 
    1. Photo Booths, Touch Screen games, and more. If your sit down restaurant has some downtime before the food reaches the table, investing in entertainment while your customers wait will take their mind off the wait time. Get creative and have your customer’s fully engaged with the restaurant even while they’re waiting for their delicious food.
  5. How-to Guide
    1. This may not apply to all restaurants but it will definitely apply to some. If your restaurant provides uncommon food, then you may want to include a brief how-to guide for proper food etiquette. If the food is particular to a specific culture then customers of that culture may not need it, but if you want to expand past that target market then you should help alleviate any learning curves. People fear what they don’t know or don’t understand, but if you are able to show them how easy something is, they’re normally willing to give it a try.

 

 

 

 

Six Beverage Ideas To Borrow From Top Global Chains

Global Chains have the opportunity to test their beverages around the world, gathering opinions from different preferences. Starbucks is known for using beverages that garner international success and adding them to their American menus. Below are 6 beverage ideas to borrow from some global chains.

  1. KFC’s Yuzu Tea Sparkler
    1. Replacing Lemons with Yuzu gives this drink the same citrus but a more prominent kick of tartness
  2. Dunkin’ Donuts’ Iced Chicha Fruit Coolatta
    1. This drink boasts a unique purple tint which may attract an audience that loves nontraditional colored food/beverages.
  3. Baskin-Robbins’ Papaya Pineapple Thick Shake
    1. Papaya will bring an exotic flavor to a shake complementing the sweetness of pineapple
  4. McDonald’s Belgian Chocolate Honeycomb Iced Frappe
    1. Mmmm this blend of chocolate and honey is super sweet and will definitely intrique those with a sweet tooth.
  5. The Coffee Bean & Tea Leaf’s Avocado Coffee
    1. Avocados have become something that consumers are comfortable seeing, so they’ll be more open to trying this type of coffee.
  6. Starbucks Fruit Jelly Yogurt Frappuccino
    1. Now this is the most unique beverage of the 6. The texture of jelly will differentiate but more than likely not disappoint.

We’re not suggesting you steal these exact drinks, but we are suggesting you take a look at these innovations to possibly alter your beverage offerings.

Information for this post was pulled from an article found here.